WINE LABEL
I choose to do a wine label for Closer&Closer's latest activation campaign. I wanted it to be playful, elegant and organic. Form the label I found inspiration to incorporate the florals into the product setting to make it feel more alive and playful.
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/31cf0b85-4791-43c7-8d8c-a1b865861027_rw_1920.jpg?h=3b3aa7f7d0c2e93fe15515aab011ddea)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/2db23041-7e65-4b90-8b21-3f72603671d1_rw_1920.jpg?h=49623e65db0df882338727c338691f92)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/0b986158-0412-49da-8fe1-8c402af667ad_rw_3840.jpg?h=b2acb9beae6c7f2a4ddc30b7bcdd17af)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/c5629660-868b-497a-9a04-6be8f723b067_rw_3840.jpg?h=3dd892ad58196bf0623615a6fb51770e)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/5da999d9-e04f-4a2b-b787-98e8bf58999b_rw_3840.jpg?h=1af9fd705255adf3341064feff53f2c0)
These are my sketches and the planning of the mock up.
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/c768d448-7ec4-48bc-bab1-f38f0c80b278_rw_1920.jpg?h=afa4c96aab1d28456c9a8edce613ce5b)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/44cafa8f-fbdb-4d78-9ff8-031a3bf648d1_rw_3840.jpg?h=ef0b2751e5984f8fc04ef68b53d09846)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/78e1c208-1b59-4b8f-87ab-f36560d7c616_rw_3840.jpg?h=f192b2640edfb7cebd772a5c75291952)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/bb5c2dd3-c281-43ad-a3ca-e2d6bbc4eda6_rw_3840.jpg?h=78333a9de83f7c203e1817d4294e0ee5)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/18f57b3c-df61-4614-b4af-779d8dfd47f7_rw_3840.jpg?h=f842e5ee348a909d2f4705e962e05c02)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/6fcdb612-4f08-4fcf-8879-6403d71de46e_rw_1920.jpg?h=ec219d3542dd2c06ca6efe1c6490132d)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/9e75b7f9-5c80-4263-8297-b1ff9e1bc39d_rw_1920.jpg?h=ffd36b6bea3c70cdd966009d881dc9a5)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/767c37a7-508d-4319-9f5f-c6c495b101ba_rw_3840.jpg?h=e1f3af6cbb9c05b7f00a47bc880d43d4)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/bbfd1cbb-3ac8-43fe-a34a-9d1c07f17d36_rw_1920.jpg?h=e7ec99f0711d177acd17637541fd3c36)
If you want to keep up with me and my work you can follow me on instagram @annapersbracke