SHANGRI-LA
- a kids and family festival
During the summer 2023 I was part of arranging a free cultural festival for the whole family. It was a day full of different activities such as skateboard, circus, fire show, street basket, family yoga and live music. I made the poster for this event and I wanted to show you the process behind it.
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/9f33cbf5-9e53-45c4-871b-c471384805bc_rw_3840.jpg?h=a1ea1516890fb7f3001831ba4543603c)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/e3ad86d4-2cb3-449a-8d13-dd9a70fc7b7e_rw_1920.jpg?h=bcd52f3164c43337c6bae6cabcf290b2)
For the initial sketches played around with creatures and a fantasy environment. The theme was kids and youth with a touch of Alice in Wonderland.
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/f98932ba-3e78-47b0-b955-b15e91868636_rw_1920.jpg?h=2ad4a73a252aa4d240274e611183e3bd)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/7d4a79db-acf9-44e7-9f02-625cfc76911d_rw_1920.jpg?h=7701014e5d196e90314be8bffe35bf96)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/2bc4b628-8e22-4ea2-8e19-2a981bd8ca95_rw_1920.jpg?h=846f9db9c1e06575342cadf26ce44a99)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/13d72b3e-512e-43e6-9d73-d5d8d42f6321_rw_1920.jpeg?h=82fb556ddac8fa7642e5c8f8e263aeb2)
The next sketch was more towards the skate culture, but we decided it wasn't the right way to go for this event.
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/73aafcfe-cb72-45e1-a354-81a4a0711292_rw_1920.jpg?h=9b6c5a27efad6c609daf3e3068d2dfc6)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/d993cd3d-ff52-4a4b-903e-0f73a086c37f_rw_1920.jpg?h=e2ed95b365230063d5a7229bcf5d3130)
Insead I focused on the whole family and the touch of magic and Alice in Wonderland. In the middle I had printed out several A4 to tile into a A2, just so I could get a feeling of the size of the poster and the text (big thanks to my fiancé who always supports me with references, holding things and cheering me up).
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/6368151c-e16c-4ff8-9306-bce695ccb2bc_rw_1920.jpg?h=b577c1ca59aa20912c74ff34869e6d0b)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/820a7b56-fc9e-40a1-a358-d2e49e326c18_rw_1920.jpg?h=78e9b802072515db7a905f06fe6386b8)
Here's where the poster really is starting to come together. To the right I printed it out in a smaller format just to keep track och the readability. At this time the activities wasn't ready and I wasn't sure about the text of the activities. I thought it looked a bit stiff, boring and dead.
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/b28ebdc9-b04b-41f1-b738-6c30e533506a_rw_1200.png?h=7e449e6b1afc12b7c5ee3d7f1c12a9cc)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/ce9134c2-321f-4c40-860a-00d59ea14369_rw_3840.jpg?h=036197d675d43c9deb402086c351fb60)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/2c796c5a-874a-4a36-952a-0e76a865d58e_rw_1200.jpeg?h=4c3b46ef8e3a076671a71b4533881e9d)
I changed the font and dynamic of the activity text and it came together with the poster as a whole. Here you can see it on a bulletin board in the city. I think it really stood out with its bright colors and playful composition.
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/0d5e3131-9eb2-4caf-aac0-e30a2d55a38f_rw_1920.jpg?h=10ede9824fe5b21bd53833347469f01a)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/b34583ac-29b5-4170-97d9-7435167a3c72_rw_1200.jpg?h=2c749a4281059b551c65b203876ac54d)
![](https://cdn.myportfolio.com/6b161e05782a5f1b367fbafe7a02a5d5/50baad56-c70f-498f-b07d-ceee7850209d_rw_3840.jpg?h=1229bee0d1b27774625aadc434696227)