This is a personal project in collaboration with Closer&Closer. It's for an apparel activation campaign and I wanted to do a long (25x100cm) illustrations that would fit into any format such as horizontal, vertical and square. Further down you can see it as a mock up on a billboard, as a social media post and a skateboard. I've also made the illustration into a pattern. Here I've put the pattern on a skateboard, work out outfit and a water bottle. The last video is a close up on the animation that I made for my instagram as a reel.